Impact of IoT on Digital Marketing

The "Internet of Things" is a term, which describes a broad range of networking and communication between multiple internet-enabled devices used for everyday purposes. These devices collect and read information, transmitting data via Wi-Fi and Bluetooth signals, cloud and Beacon, etc. 

Embedded in gadgets like Fitbit, Apple iWatch, Google Watch, it also being introduced in common, daily use applications. Estimates suggest that by the end of 2021, almost 2.5 billion IoT devices will be in usage all across the globe.  

Over the years, the landscape of digital marketing is gathering positive influence from IoT.  For businesses, its main purpose stands clear- generating real-time information and then utilizing it to produce productive outcomes. 

The different trends like Artificial Intelligence, Chatbots, Social, and Video Messaging are utilizing this element to reduce their operational costs, increase efficiency, production, and expand to brand-new markets. Capitalizing on the potentials of IoT, has, therefore, helped this sector stay ahead in its game.  

As more and more IoT applications like smartphones, wearable monitors, and smart cars become part of our everyday lives, the impact of IoT in the field of digital marketing continues gathering momentum. 

The job of every digital marketer is to focus on the vital consumer curve, recognizing trends and buyer behavior much before they do. With the help of IoT, they can gather all the necessary information, analyze consumer preferences, and provide them with satisfactory products and services. While most of it is predictable, the IoT map is used as a tool, which goes well beyond the standard terms of Google Analytics. Hence, applying this tool paves the way for more personalized information.  There are several other possible ways how the Internet of Things has benefited Digital Marketing. Below these are discussed in detail.  

The big data

With the availability of big data comes the scope of bigger marketing. This big data is generally referred to as the 3V’s - Volume, Variety, and Velocity. The analytics that it offers is generated from IoT architecture. When compared to the traditional means of information collection, IoT devices exchange massive amounts of data with embedded sensors. 

The accuracy is highly maintained, helping marketers improve their decision-making, grasp new opportunities in business, and bring down risks. This consumer-oriented data is made available after undertaking full privacy and security measures, which are supposed to become stricter with time.   

Real-time interaction    

With the help of IoT, digital marketers can take advantage of real-time data to build real-time interactions with clients and consumers. The information, which is collected via these devices, are completely data-driven, after thorough analysis and evaluation, therefore boosting the sustainability of the company. It amplifies sales and contributes to the growth of profit and revenue.  

Lifestyle information of customers  

The smart component of IoT, making its way through smart devices, enable digital marketers to get more in-depth information regarding their customer’s requirements. 

With the data on-hand, they can analyze the lifestyle pattern of their existing and potential customers. Tools are integral, delivering specific services, which are of great advantage to the marketers. This way, delivery service, and speed are also improved.  

Changes in Search Engine Optimization  

The industry is growing exponentially, to an estimated 79 billion by 2020, as reports state. The task of SEO is not only to search but enhance the experience by using accurate data, and consequently increase the usability of the website. SEMrush, Woorank, Google Keyword Planner are the essential tools required to perform extraordinarily in this industry. The availability of an infinite number of IoT devices has paved the way for a significant shift in this industry, giving the professionals vital information to enlarge and extend their market.  

Real-time Reporting  

With support from Microsoft Cloud, IoT is capable of doing real-time reporting. With this, you can check reports around the clock on your device. The cloud stores all the information, thus making it available for later analysis. 

Real-time communication via this data is also probable, to respond to the changing situations accordingly. The system of predictive modeling is used to analyze the huge amounts of data collected through the Internet of Things.  APIs for communication provide the necessary infrastructure required for all kinds of IoT deployment.  

Customer Satisfaction  

Since customers are the blood of every digital organization, keeping them engaged and satisfied is essential. With the help of IoT devices, communication between the sellers, and customers has improved. 

Predicting surface problems is also made possible because of the IoT sensors and monitoring equipment so that all kinds of customer queries can be addressed and their necessities fulfilled from time to time.   

Product Development  

The involvement of IoT creates a refinement of efficiency within the office, improves collaboration between employees, and the appointing experts who work in data interpretation. 

All this culminates in the advanced development of the product. The marketers get to know the exact need of the clients and cater to them. They successfully enhance the quality of the IoT products and forecast the demand range so that the supply of newer products is done within the right time frame.  

Personalization  

This is one of the best ways to increase engagement with clients. Internet of Things allows you to collect data across various segments, so that, the marketers can connect to them on a real-time basis. Information collection is facilitated, personalization allows for better and attractive marketing of products and services.  

Conclusion  

Data is King and for Digital Marketing this phenomenon works magic. Over the coming years, IoT will continue to dominate this field, allowing marketers to set up pitch efficient campaigns, so that, both the buyers and sellers are closely connected. IoT will help them meet each other’s requirements in the most professional manner possible.